There is no doubt that the use of blogging and social media platforms can substantially increase your website’s traffic. Unlike paying for ads, inbound marketing is designed to cultivate a clientele that is already interested in your products or services. By focusing on and delivering high-quality shareable content on your website, your blog, and your social media networks this will attract the right customers and keep them coming back for more.
Face the facts – Your business needs Facebook
One reliable method of connecting with your customer base is through social media networks such as Facebook. Facebook allows businesses and public figures to set up profiles to represent their brand or image. Through Facebook, customers can easily stay up to date on the latest within your organization. Facebook is also frequently utilized for promoting shareable content such as podcasts, industry news, or blog posts.
Jump on the Blog Wagon
Blogging is also a wonderful approach if you are looking to gain a loyal customer base. Having an archive of quality content or information is comforting to the reader. The ability to visit your website’s blog and bookmark useful information will keep your website active. If you do not know where to begin or how to start a blog there are limitless resources online where you can find blog writing services or you may just need help with the blog design.
Share, Share and Share some more
Once you get your company blog up and running the next step towards gaining traffic on your page is getting your content found. The quickest and easiest way to begin gaining traction is to share your blog on all of your social media platforms such as Facebook, Twitter, Pinterest, Google +, … well, you get the picture! The more places your blog lives the more places it will get found. One particular platform we would recommend incorporating in your social sharing efforts is StumbleUpon. StumbleUpon is an indispensable resource when it comes to getting your website’s content noticed. The site works to find its members content that is unique or interesting to them. Upon opening an account, you tag categories that are of interest. The webpage will then provide users with articles that cater to those interests. Through a ‘thumbs up’ or ‘thumbs down’ rating system, an algorithm procures more articles that match the reader’s taste. Once your content is uploaded, it is readily available for viewers that are already interested in your material. After the viewers read and enjoy your quality content, they will practically advertise for you by liking and sharing your articles. It’s a win-win for both the reader and submitter!
In today’s digital age gone are the days where your business would pay for a few ads in the local paper, mail out some brochures, and fingers crossed on receiving any return on your investment. Not only is this method more expensive, it also does not target your specific clientele. The inbound marketing method uses great content as a way to attract the right customers to your website by providing them with the information they seek on your particular product, service, or industry. By establishing a consistent social presence and blogging your business webpage will draw in and retain a loyal customer base in no time.
If you need help with a marketing strategy, website design, or blog writing services contact us today for a FREE consultation!