From sending out reminder emails when a visitor places an item in their cart without checking out to passing along alerts of upcoming specials, there are many ways automated emails can facilitate customer interactions. Email marketing automation takes some of the risk out of sending out emails not likely to generate a response by focusing on specific customers, such as those who recently placed an order or visited your website. Automation tools can also be used to:
- Send out regular newsletters to subscribers
- Deliver alerts when social media or blog posts are added
- Provide reminders to reorder products likely to be needed again
- Send out an Event invitation or reminder
Whether you’re focusing on email marketing automation or peppering automated marketing strategies across multiple platforms, careful tracking of results is essential. The use of marketing automation tools can be fine-tuned by evaluating detailed reports in the form of graphs, charts and data summaries. As with any type of online marketing technique, adjustments can be made to maximize your ROI.
Specializing in SEO, marketing automation, and content marketing, modmar creative consultants are your trusted source for effective customer engagement throughout the Dallas area. Contact us today for more information on our marketing automation solutions.